👨‍🌾 Is organic really better? Here’s what we found out…


Hi Reader,

I didn’t always eat organic.

When my husband Reuben decided to start farming, he chose the organic method simply to be different from the other farms around us.

At first, that was it.

But as we connected with some of the smartest farmers in the world—people who had studied the land, the science, and the history—we began to uncover just how much modern farming has damaged our food… and our health.

We learned that conventional farming doesn’t just spray toxins—it strips the soil, weakens the plants, and leaves our bodies more vulnerable.

Organic produce, on the other hand, doesn’t just avoid harmful chemicals. It builds something better.

Studies show it contains 30–40% more polyphenols—the protective compounds plants create under natural stress. When a plant grows in healthy soil, facing bugs, wind, and sun, it gets stronger.

And when we eat those stronger plants?

Those polyphenols go to work in us—supporting our gut health, reducing inflammation, and helping our bodies repair and thrive.

But here’s something most people don’t realize:
Even the organic label doesn’t tell the whole story.

👉 In this short video, Reuben explains what the organic label does—and doesn’t—mean, so you can shop smarter and nourish your family with confidence.

video preview

Because when food is grown right, it doesn’t just feed you—it fortifies you.

And if you want to experience that kind of food firsthand…

Here's what’s Happening at the Farm Store This Month

We’re more than just a grocery stop.

Come learn, create, and connect with your local farm community right here at:

Willow Haven Farm General Store
📍 8150 Hamilton Blvd, Breinigsville, PA 18031

🗓 Saturday, June 7 at 1 PM
Farmer Talk with Reuben: What’s in Your Food?
Reuben breaks down what food labels really mean—and why they matter. Don’t miss this honest, eye-opening conversation.

🗓 Saturday, June 14 at 12 PM
Grill & Chill: A Farm to Table Father’s Day Celebration
Celebrate Dad with pasture-raised food hot off the grill, local goodies, and a relaxed farm vibe.

🗓 Saturday, June 21 at 10 AM
Farmer Talk with Erik: Backyard Permaculture Gardening
Small steps. Big impact. Learn how to build a regenerative garden at home using permaculture principles.

🗓 Saturday, June 21 at 6 PM
Community Meeting: The Pennsylvania Assembly
An evening of conversation, connection, and civic engagement with your local community.

🗓 Wednesday, June 25 at 5 PM
Learn the Art of Wet Felting
Create something beautiful with your hands in this cozy wool craft class. All levels welcome!

🗓 Saturday, June 28 at 10 AM
Farmer Talk with Erik: Composting 101—Turn Waste into Gold
Transform kitchen scraps into garden treasure. Learn the basics of building your own compost system.

🗓 Saturday, June 28 at 1 PM
Patriotic Floral Design with Annika
Make a red, white & blue floral centerpiece just in time for July 4th. A perfect girls’ day out!

🗓 Saturday, July 19 at 8:30 AM
Doctor Talk: Healthy Lifestyle; Healthy You!
Learn simple, practical steps from a local doctor to improve your health—starting with what’s on your plate.

🌾 Come early and stay awhile—enjoy lunch, shop local, and meet others who care about good food and healthy living.

Want reminders? See all our upcoming events here:
👉 facebook.com/WHFGeneralStore/events

We'll keep farming for you!

Reuben and Tessa DeMaster
Willow Haven Farm

P. S. Confused by organic labels? Come to Reuben’s free talk this Saturday, June 7 at 1 PM at the Willow Haven Farm General Store.

Learn what they really mean—and how to choose food that truly nourishes your family.

Tessa DeMaster

Growing up on my family's farm in Pennsylvania, I never would have pictured the life I live at Willow Haven farm. As a kid I spent summers in our large family garden we called, “The Truck Patch”. I helped mom every summer, picking beans, weeding, and cutting fruit and vegetables for the hundreds of jars of canned and frozen produce we put up. Now I spends less time out in the field and more time in the kitchen doing the same preserving for my own farm family. Farmer Reuben values my many hours doing much of the behind the scenes marketing, writing emails to cultivate customers and capturing the farm story each week. I'm always learning along the way in my quest to improve the farm experience for each of her current and future farm members in our 500+ member, year-round customized farm box delivery program. Reading our stories will connect you with your food in a way you never experienced before. Someday soon you will want to fit local food into your life and we'll be here to help you.

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